Ema Ghanam
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Remote Usability Testing

UX Tools and TechniquesRemote Usability Testing Conducting user research in a different location than where your user is situated Good for When you need to test geographically dispersed groups of...
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Survey

UX Tools and TechniquesSurverys Collecting information from a dispersed set of people by asking them to respond to a predetermined set of questions Good for Collecting information from dispersed sets of...
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Analytics

UX Tools and TechniquesAnalytics Evaluating quantitative data to understand what people are doing when using a product or service Good for Identifying interesting user behavior to focus research activities to find...
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Competitor Benchmarking

UX Tools and TechniquesCompetitor Benchmarking Evaluating Competitor products to determine their strength and weaknesses and opportunities to innovate with your own product Good for Projects where lots of competitors exist Clients...
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Contextual Research

UX Tools and TechniquesContextual Research Conducting user research in the environment that users are naturally within Good for Gaining the most representative insight into how people actually behave in their...
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Requirements workshop

UX Tools and TechniquesRequirements workshop Gather key Stakeholders together to discuss  the brief and conduct exercises to give you a deeper understanding of the project Good for Complex design challenges...
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Guerrilla Usability Testing

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Lab Usability Testing

UX Tools and TechniquesLab Usability Testing Involving end user in the design process to understand their needs, and find out how they do things, and see if they can use...
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Expert Reviews

UX Tools and TechniquesExpert Reviews Evaluate an existing product based on usability guidelines, the target users and their tasks Good for Gathering a quick understanding of a product's key usability...
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Ideation Workshop

UX Tools and TechniquesIdeation Workshop A collaborative design method to help you and your client decide on design solutions Good for Generating a shared vision of the UX design work...
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  • About
  • My UX design process
  • My work