UX Tools and Techniques

Competitor Benchmarking

Evaluating Competitor products to determine their strength and weaknesses and opportunities to innovate with your own product

Good for
  • Projects where lots of competitors exist
  • Clients who work for unfamiliar sectors: a great way to immerse yourself in a new world
Bad foor
  • Some projects may not allow to the time to do this activity
  • In sectors you are familiar with, this becomes less important