UX Tools and Techniques

Information Architecture

The process of organizing information to make its retrieval as simple as possible

Good for
  • An essential component of any project, as it provides an information structure and means of navigation that has been designed to reflect the specific user and business needs of a product or service
Bad foor
  • Some small projects such as designing an email and campaign landing pages will require significantly less IA work than large-scale redesign projects for information-rich and complex products and services