Evaluating quantitative data to understand what people are doing when using a product or service Identifying interesting user behavior to focus research activities to find out…
Evaluating Competitor products to determine their strength and weaknesses and opportunities to innovate with your own product Projects where lots of competitors exist Clients who work…
Task Model
Description of the activities user perform in order to reach their goals Ensuring your product matches user expectations Providing insight…
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Fresh in Video
A visualization of a process that users follow before , during , and after using a product or service Visualizing the entire customer journey and…
Short, vivid descriptions of fictional characters who represent a product's users When production teams need an easy way to understand user needs and core tasks As…
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