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Analytics

Evaluating quantitative data to understand what people are doing when using a product or service Identifying interesting user behavior to focus research activities to find out…
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Competitor Benchmarking

Evaluating Competitor products to determine their strength and weaknesses and opportunities to innovate with your own product Projects where lots of competitors exist Clients who work…
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Contextual Research

Conducting user research in the environment that users are naturally within Gaining the most representative insight into how people actually behave in their own environment,…
UX tools and techniques
Stakeholder interview
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Requirements workshop
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Guerrilla Usability Testing
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Lab Usability Testing
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Expert Reviews
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Ideation Workshop
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Fresh in Video

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Customer Experience Maps

A visualization of a process that users follow before , during , and after using a product or service Visualizing the entire customer journey and…
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Personas

Short, vivid descriptions of fictional characters who represent a product's users When production teams need an easy way to understand user needs and core tasks As…
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User Journey

Identifying how users flow through your product. Design the structure of your product to ensure users can flow through it efficiently. When it's important to…
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Information Architecture
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Sketching
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Wireframes
Tutorial
Prototypes