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Understand the problem, User needs, and Business Goals.
It’s impossible to solve a problem unless you understand it first. In this phase, I learn about stakeholders, identify users, discover goals and needs, understand how is it done now, what is wanted, what else has been tried and is there already another solution to the problem.
Stakeholder interviews, Requirement workshops, Contextual research and interviews ( Ethnography ), Surveys, Expert review, Analytics, Task Analysis, Service Blueprints, and Heuristics Competitive Analysis
Generate ideas using the findings, Imagination, and Creativity
In this Phase, I brainstorm to come up with ideas to solve the problem.I create task models, Personas, and user journeys that convey real user behavior, and customer experience maps to help visualize the user experience.
Sketching, Brainstorming, brainwriting, worst possible idea, Task models, Personas, User journeys, customer experience maps, page flows.
Bring ideas to life and Quickly build the right path
In this phase, I produce an early, inexpensive, and scaled down version of the product in order to reveal any problems with the current design. The Prototype purpose is to determine and understand exactly how users will interact with a product.
Low Fidelity Prototyping, Card sorting, Storyboarding, Wizard of Oz, and High-Fidelity Prototyping
Test, Learn , and Iterate
User feedback is priceless, without an understanding of what users need in order to carry out specific activities and tasks, the iterative process will fail. In This Phase, I focus on testing out the solutions implemented within the current design. it helps me define or redefine the various problems that the users might face.
Qualitative usability testing (in-person or remote) , Benchmark testing , Accessibility evaluation, A/B testing
Solution is almost ready.
Once me and the team are confident that the proposed solution will work for users and move the needle on the desired business metrics, the project transitions into build and launch mode. This can involve producing assets for the development team (or working with a visual designer to do so), and generally being involved during the implementation phase to ensure that the design intent is being carried through to the final product. This can mean providing feedback to the development team, or doing QA testing on beta versions of a product to check that interactions are as intended.