UX Tools and Techniques

Personas

Short, vivid descriptions of fictional¬†characters who represent a product’s users

Good for
  • When production teams need an easy way to understand user needs and core tasks
  • As a collaborative exercise to get production teams to think about their users
Bad foor
  • When you can do not do research with real users to generate personas from.
  • When the personas are generated externally with no opportunity to integrate¬†them with the teams who will go on to use them