Increased Conversion Rates
By implementing UX enhancements, I’ve achieved substantial boosts in conversion rates for clients, ranging from 10% to over 400%..
Hello!
I am Ema Ghanam
I’m a senior Product Designer and UX Researcher focused on human-centered design, storytelling, problem-solving, and visual communication to create effective solutions.
12+ Years Specializing in User-Centered Design & Problem solving
I specialize in UX research, prototyping, UI design, and testing for web and mobile applications, collaborating with clients across diverse industries. My expertise spans from conceptualization to implementation, where I excel in transforming ideas into practical, intelligent, and user-friendly products. This ensures successful outcomes throughout the project lifecycle. My work has consistently delivered tangible results
Improved User Retention
Through UX improvements, I’ve driven significant increases in customer satisfaction, ranging from 30% to 80%, resulting in higher rates of repeat business and positive word-of-mouth referrals.
Increased Revenue
I successfully implemented UX enhancements that significantly boosted businesses’ revenue by 30% to over 100% through improved user experiences, leading to higher sales and conversions.
Accessibility and Inclusivity
By considering diverse user needs, I’ve designed products that are 4 times more usable by people with disabilities, expanding market reach and ensuring compliance with accessibility standards.
Case Studies
Selected Projects
UX & Product Design
APS Care APP
Helping antiphospholipid syndrome patients manage and control their life
UX & Product Design
The Lost Pharos
Utilizing Storytelling to Teach Kurt Lewin’s Management Model at Coursenity Learning Center
UX & Product Design
Concrete Innovations
Increasing brand awareness and attracting new projects with a visually compelling, user-friendly interface showcasing the firm’s architectural and interior design expertise and innovation.
UX & Product Design
Carantee APP
Creating a revolutionary application to streamline the process of car inspections for mechanics and automotive professionals.
UX Research & Optimization
Understanding Real Estate Finance in Egypt
UX research study aimed at gaining insights into real estate purchasing and financing behavior in the Egyptian market.
UI & Identity Design
PostEX identity design
Case study of the strategic journey in formulating the brand design for PostEX, an innovative one-day courier service designed specifically for small businesses in Egypt.
UX & Product Design
Vehicle Report
Empowering used car buyers with precise information about car condition, accurate valuation, and total ownership costs to make informed decisions and negotiate better prices.
UI & Identity Design
Carantee Identit design
Story of Crafting Carantee’s Brand Design: Simplifying Car Inspections for Mechanics and Automotive Pros
UX Research & Optimization
Chefaa App Cognitive walkthrough
A comprehensive Cognitive walkthrough study to evaluate the usability, accessibility, learnability, and overall user satisfaction of the Chefaa app
UX Research & Optimization
Redesign of Happy Calendar
Combining Behavioral UX and Usability Testing Data to Optimize Happy Calendar
UX & Product Design
Athena DX
Creating a drag-and-drop, no-code platform for automating business processes with advanced logic.
While most of my work and projects are confidential, I’m happy to discuss them further if you’re interested.
Please feel free to Get in touch
About
Why work with me?
Discover more about my work ethic, my approach to problem-solving, and the experiences that have shaped my career.
Playground
Having fun with UX
In this tutorial, we'll Create A Stunning Navigation Bar In Figma Step-By-Step Tutorial. Creating an…
Ema GhanamJuly 24, 2024