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—Don Norman

“The secret to success is to

understand what the real problem is.”

Selected projects


A comprehensive and user-friendly solution designed to assist small businesses in managing their courier and delivery operations efficiently by streamlining the entire delivery process, from order creation to final delivery, enabling small businesses to provide reliable and prompt service to their customers.

APS Care

A Health Management App for Antiphospholipid Syndrome (APS) patients to empower them to take control of their health and effectively manage their condition

Coming Soon

Understanding Used Car Purchasing Behavior in the UAE

This UX Research Case Study is about Understanding Psychological Factors Influencing Used Car Purchasing Behavior in the United Arab Emirates

Coming Soon

Redesign of Happy Calendar Website

Enhancing Happy Calendar Engagement and Visual Appeal, a website for all national and international holidays, observances, popular events, and concerts.

Coming Soon

Vehicle Report

An essential tool for car buyers seeking a reliable and trustworthy used car. By providing comprehensive vehicle history reports, valuation estimates, and comparison features, the software enables buyers to make informed decisions, avoid costly mistakes, and find a good used car that meets their requirements.

Coming Soon

UX Evaluation Report for Cheafaa App

This UX evaluation report assesses the user experience of the Cheafaa mobile application. The evaluation was conducted based on a heuristic evaluation framework, analyzing the app’s usability, user interface design, and overall user experience.

Coming Soon

Carantee App

Empowering mechanics with a digital solution to conduct thorough and efficient vehicle inspections.

Coming Soon

Let’s make cool stuff together!

Have a question or a great idea you want to turn into a product?
Love to hear from you.

A brief description here